The Times readership, rate card and facts Newsworks Saturday 29 April 2023 The Times Editor: Tony Gallagher Cover price: Monday - Friday 2.50, Saturday 3 Advertising site: http://newscommercial.co.uk/ Telephone: 020 7481 7000 Parent company: News UK Sections & supplements 64% of Times readers make weekly streaming recommendations to their friends, compared to 41% of the general population.Source: NYT Pivotal x Morning Consult October 2021. Who are the main readers of the New York Times? That's another mind-boggling equivalency. , this level of trust among the American public isnt surprising. This cookie is set by GDPR Cookie Consent plugin. However, by the end of 2020, it had about 833,000 print subscribers left. Copyright 2023 WisdomAnswer | All rights reserved. Whats more, it ranks among the most popular outlets in other English-speaking countries, particularly Australia and Canada. According to New York Times readership demographics, Canadians make up 27% of its international subscriber base. 4 out of 5 readers of this magazine in Asia are men. From this we can infer that the readers and target audience are interested in more hard news -topics that are usually timely, important and consequential, like politics - rather than soft news which features more entertainment, celebrity and lifestyle news. Plane-launched satellite plan off as Virgin Orbit bankrupt. $1.771 billion of the papers $2.939 billion annual revenue that year came from selling ad space. Interestingly, most of the male readers (49%) fall into the 3544 age bracket (older millennials and young Gen-Xers), while most females fall into the 5564 group (baby boomers). Although 2020 was financially rough for all media outlets. When it was first established, the newspaper was aimed at middle-class readers, but it was soon discovered that that particular target audience wasn't as vast as they'd first thought. The Timess hyper-relevant audio has massive impact and scale. NPR's audience also is relatively well educated (54% are college graduates). Between 2000 and 2020, The New York Times daily circulation decreased by 55.7%. Most news audiences, however, scored substantially better than the public. This decline is reflected across most news audiences. Just 22% of Americans are liberals. Analytical cookies are used to understand how visitors interact with the website. 3) What are the main stories on the inside pages of the Times CSP edition and how are they constructed to appeal to Times readers? The massive online subscription growth in 2020 is very encouraging, especially seeing as some digital services prices have gone up. The pandemic-related distribution difficulties only made the problem worse, and the negative effect also applied to The Times. About half of the readers of the Financial Times, The Times, The Daily Telegraph, The Guardian and The Independent belong to the upper-middle or middle-middle classes (A and B in the NRS classification ), and 30% to the lower-middle class (C1). 23% of print magazine readers in Brazil are aged between . 34% are aged 3049, and 29% are aged 1829. Between 2000 and 2020, The New York Times' daily circulation decreased by 55.7%. The Times target audience is older with over half the audience aged 55+. "Monthly reach of The Times and The Sunday Times in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s)." The front cover features politics, wellbeing information and information on schools. In general, the regular audiences for most television and print news outlets tend to be older than the public as a whole. (which also includes the papers famous crossword puzzle). Profit from the additional features of your individual account. The Times target audience is largely middle class, with close to 10.4 million of their readers classified as ABC1 according to the NRS social grade system. This age breakdown shows that the paper has successfully reached its target readership and maintained its interest in the topics it covers. In this edition of The Times the incentive is 'Bedroom secrets - How to create a restful haven' which can attract a younger demographic and audience. also familiarity as it is happening in england so parents or guardians of students and pupils will be attracted and interested in this story. Copies that originally sold for a dollar or less can be worth $20, $30, and even $50 (!) Know Your Rates, The CNN Effect: How It Works and Why Its Important. The paper currently ranks as the third-most circulated in the US, behind The Wall Street Journal (994,600 copies on weekdays) and USA Today (486,579 copies). Other states with low print circulation included Montana (214), South Dakota (232), Wyoming (316), and Mississippi (419). Save my name, email, and website in this browser for the next time I comment. The cookies is used to store the user consent for the cookies in the category "Necessary". The questions concern which party controls the House of Representatives, the current unemployment rate, the nation that Angela Merkel leads and which presidential candidate favors taxing higher-income Americans. 10% of Canadians and 6% of Australians regularly visit the papers website. The Profiler tool, based on data collected from 190,000 UK YouGov members, put Twitter in a frenzy as users compared sets of audiences - from comparing the demographics of Made in Chelsea viewers. Among the public, just 26% have family incomes of $75,000 or more. Since these do not deal with serious subjects they are labelled soft news. The cookie is used to store the user consent for the cookies in the category "Other. Advertising Infographics : Still think Digital Advertising is a fad? California is another of the papers strongholds, with 101,061 copies of the Sunday issue in circulation. In a report released by Pew Research, 32 percent of those who regularly read the New York Times are less than the age of 30. This does dip into the soft news type as The Royal Family are considered celebrities even though they are apart of the British Monarchy. Sponsored content. Business Solutions including all features. If youve ever been in a situation where you, Theres something about writing a human-interest story that just, 2023 - Workup. Still, among regular Hardball watchers, 59% are 50 or older, and 28% are at least 65. short read | Feb 3, 2022 U.S. Hispanic population continued its geographic spread in the 2010s The U.S. Hispanic population reached 62.1 million in 2020, an increase of 23% over the previous decade. Looking at The New York Times readership demographics by country, most of the papers international readers come from other English-speaking countries like Canada and Australia. A look at New York Times circulation by year points to a massive drop in the papers print readership. Almost two-thirds of people who get their political news and commentary from The New York Times are under 50 34% fall into the 3049 age group, and 29% are in the 1829 bracket. As for print, New York Times readership statistics show a 7.4% annual drop in subscriptions. By some estimates, this means that the company has more digital subscribers than any of Canadas own media outlets. With incredible reach and worldwide readership, print has been one of the most coveted ways to reach our audience. Almost all regular audiences were at least as likely as the general public to get this question right. Over the last two decades, the weekday circulation went down by 63.4% from 1.12 million copies in 2000. Since. Only 7% of the readership doesnt have a higher education degree. The Daily Mirror The Daily Mirror is a tabloid newspaper from Britain that was founded in 1903. is by no means insignificant, its in line with the general downward trend in print journalism. As for other readers, 17% are aged 5064, while the remaining 20% are over 65. The Sunday edition didnt lose as many readers, but the decrease is still significant 48% from 1.69 million copies distributed 20 years ago. For comparison, only 29% found it inappropriate to make this information about the then-US president public. Backed by multi-layered research, Pivotal delivers tangible guidance and recommendations brands can benefit from today. DIGITAL AUDIO PRINT LUXURY ENTERTAINMENT FINANCE An in-depth look at the. Founded in 1923, the news magazine's major competitors are Newsweek, The Economist and The New Yorker. At the end of 2020, the paper had 833,000 print subscribers down from about 900,000 the previous year. website alone had 130 million unique monthly readers. down from about 900,000 the previous year. Just 43% of readers say that they have access to their own private bank account. (+1) 202-419-4372 | Media Inquiries. Currently, you are using a shared account. it also has many subscribers abroad. . Quick Answer : Does Grindr tell if you screenshot? these both dip into the soft news genre as they don't have any relations topolitics, crime, economics or international affairs etc. . In 2020, these services attracted about 600,000 new subscribers total, marking an impressive 66% rise from the year before. As a trusted source of world news, Time magazines are valued for accurate content covering the most pertinent and important issues of the day. readerships racial makeup, 71% of its readers are white, 10% Latino, and 4% Black. Please do not hesitate to contact me. If youve acquired too many National Geographic magazines, you may want to sell part, or all, of your collection. 5) Why might a reader enjoy this CSP edition of the Times? Many regular news audiences have more education than the general public. If you're sharing an apartment you'll have a lot more buying power, but 80k won't put you in . You only have access to basic statistics. While this is only a minor increase, its still significant, considering how financially challenging 2020 was for most media. these topics could interest an older age range, old enough to be interested in politics or have children so they're interested in school information. show a 7.4% annual drop in subscriptions. Of this number, 1.6 million subscribe to the companys non-news online services like. In terms of social class, they are overwhelmingly in the ABC1 social classes - and largely the A or B groups within that group. Regular readers of the New York Times also tend to be younger than average. As of July 2017, its circulation was 3,028,013. Not everyone who reads The New York Times comes from an affluent household. (+1) 202-419-4300 | Main Explore how this generation is shaping the world of finance now and in the future. The daytime talk show audience fared poorly on the knowledge questions, with just 4% answering all four correctly. As youll see from these New York Times readership statistics, the paper has managed to stay relevant and maintain public trust in the internet age. The incentive and the pug stories along with the story about sleeping and wellbeing, i think are there for balance. Use Ask Statista Research Service, total brand reach across print and digital platforms (digital platforms include desktop computer, smartphone, tablet). The median age of someone who reads Time in the US: 50. While 72% of the readers have at least a university degree, another 21% say theyve finished college. Just 22% of the public identified Germany as the country that Angela Merkel leads. 4) What is the main audience pleasure offered by the Times? What are 2 negative effects of using oil on the environment? went up from 3.43 million in 2019 to 5.09 million at the end of 2020, marking a 49.4% increase year-over-year. You can do quite well in NYC with 80k/year depending. Inform campaign strategies by leveraging our first-party insights platform. The front cover features politics, wellbeing information and information on schools. The papers readership is 51% male and 49% female, meaning that men and women read it equally. In the year when most newspapers saw major losses. We are a global brand that services the curious, whether in Manhattan, Michigan, Paris or Singapore. The median age of a person reading a daily print newspaper is 57.9, which is younger than the median age for those who watched The Weather Channel (58.9), and the Fox News Channel (58.4) in the past week. Who is the founder of the Times newspaper? For example, ABC News viewers are 60% female and 40% male, whereas CBS News viewers are 70% female and 30% male. Although 2020 was financially rough for all media outlets, The Times managed to significantly increase its digital subscriber base. All things considered, the future looks bright for. These were also the only three newspapers in the US, to circulate more than 250,000 copies a day, In the first three months of 2020, the papers Sunday edition circulated 876,178 copies more than twice the circulation of its weekday issues. The High End. A recent survey in the United States showed that millennials are regular news consumers who rely on journalism for information, entertainment, and guidance on how to vote. Who are the target audience for the times? Only 15% of Americans say they dont trust the paper at all. Among this group, 18% answered none of the questions correctly. could enjoy the contents of the paper as it features hard news which is what their demographic is interested in. The New York Times isnt only popular in the US it also has many subscribers abroad. This cookie is set by GDPR Cookie Consent plugin. 2) What aspects of the front page of the Times CSP edition suggest that their readers are likely to be more educated and interested in hard news rather than entertainment? , the paper has managed to stay relevant and maintain public trust in the internet age. According to research, 71% of the papers readers are white, 10% are Latino, 4% are Black, and the remaining 15% belong to other groups. The source provided the additional information: "Net reach of the title across printed and digital format." Most of its readers are young 34% are aged 3049, and 29% are aged 1829. Liberal talk show audiences also skew older, but not as dramatically. In the year when most newspapers saw major losses, The New York Times was no exception. comes from an affluent household. Many of the most popular news sourcesnetwork evening news, daily newspapers and morning news, for examplehave audiences whose partisan and ideological breakdowns are fairly similar to the publics. Only 15% of Americans say they dont trust the paper at all. While the rate at which The New York Times is losing subscribers is by no means insignificant, its in line with the general downward trend in print journalism. 49% of Americans believe Times is a trustworthy news source. Start to understand the modern viewer. Traditionally, The New York Times revenue is the highest in the years final quarter. They are perceived to be at the forefront of changing media. Majorities of the Maddow (74%) and Hardball audiences (65%) are Democrats, as are more than half of regular MSNBC viewers (58%) and regular readers of the New Yorker and similar magazines (57%). statistic alerts) please log in with your personal account. , Canadians make up 27% of its international subscriber base. People read the New York Times for more than just the news. This statistic is significant in the context of a blog post about New York Times Readership Statistics because it provides insight into the political leanings of the newspaper's online readership. In, Publishers Audience Measurement Company. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. With Kaleidoscope, our teams provide well-informed recommendations for smart campaign strategies. Finally, 30% of US digital subscribers opted for internet editions of their local newspapers. The Sunday edition in 2020 circulated 207,188 copies there. Henry Luce and Briton Hadden, who founded TIME Magazine, initially wanted to call the publication . The number of print subscribers dropped by 7.4% in 2020. identify what the key drivers of opinions are from a range of demographic and behavioural variables (including political views), it is with this issue that newspaper readership come out most clearly as the best explanation of variations. More than half of the regular readers of the Wall Street Journal (56%), New York Times (56%) and news magazines (53%) also are college graduates. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. However, things have changed since then. About half (51%) have family incomes of less than $30,000, while three-in-ten have $30,000-$74,999 incomes. While the rate at which. Traffic volume on news websites in France 2023, News media most trusted by French consumers in France 2022, Traffic volume on online sports magazines in France 2023, Online news consumption in France 2013-2021. Is 80k a good salary in NYC? Almost two-thirds of people who get their political news and commentary from The New York Times are under 50 34% fall into the 3049 age group, and 29% are in the 1829 bracket. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. They are likely to be in the Succeeder psychographic group. It does not store any personal data. The Times readership demographics reveal that more women read the newspaper than men, and that 4.1 million households with children get the daily paper every month. Magazine Readership: The Most Important Statistics. ranks as the second most-circulated paper in the US, not far behind, The paper managed to attract 1.66 million new digital subscribers in 2020 and reach a total of 5.09 million. Today, it counts 625,000 daily print payers (home delivery and single copy) and those 1 million digital payers. Monthly reach of The Times and The Sunday Times in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s) [Graph]. Pew Research Center does not take policy positions. to a buyer interested in retro fashion and culture. The income profiles of all three major cable news network audiences also closely track the general public. Finally. Print circulation in the US was at an 80-year low in 2020. Who are the writers in reading the times? Even though this is the case, we cannot immediately say that the reporting in Fifty-eight percent of adults aged 18-34, and more than 6 in 10 adults aged 35+, read a newspaper. This is most likely because of the increase and development in NDM - new digital media - and the lack of interest from a younger age range. The New York Times circulation in 2020 was the lowest in North Dakota, where the papers Sunday issue only had 165 copies in distribution. For comparison, only 7% say theyre Republicans, while the rest either identify as Independents or dont have any political leanings. The paper placed third, behind The Wall Street Journal and USA Today. In 2019, the paper had 900,000 print subscriptions. And in general, regular readers of newspapers and magazines are more educated than the audiences of television shows or networks. According to TheNew York Times readership demographics, 91% of its readers identify as Democrats. As of February 2021. is still optimistic about reaching this goal. subscribers live outside of the United States. The New York Times target audience primarily comprises people under the age of 49, who are also the preferred demographic for most advertisers. Publishers Audience Measurement Company. The New York Times target audience primarily comprises people under the age of 49, who are also the preferred demographic for most advertisers. The income distribution of many audiences comes close to matching that of the general public, including audiences of show such as the OReilly Factor and Hardball, USA Today and network evening news. Print circulation in the US was at an 80-year low in 2020. Accessed May 01, 2023. https://www.statista.com/statistics/380755/the-times-newspapers-monthly-reach-by-demographic-uk/. Whereas 80% of Democrats expressed their support for this editorial decision, only 23% of Republicans did the same. The difference is much more noticeable in other liberal outlets. The cookie is used to store the user consent for the cookies in the category "Analytics". They are likely to be in the Succeeder psychographic group. Why do you think the Times selected these for the front page? 6 Who is the founder of the Times newspaper? Real Simple provides practical and useful solutions for simplifying every aspect of a modern woman's busy life. managed to significantly increase its digital subscriber base. As such, only $392.42 million of the companys $1.783 billion revenue in 2020 came from ads. adults read The New York Times in print, of affluent Times newspaper readers are Gen Z/Millennials, average time spent reading The New York Times Sunday newspaper.
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