What is the first thing that comes to mind when you think of a Fashion Brand? These shoes are versatile and can be worn with just about anything. The flap and the body of the bag are made of leather, and the inside of the bag is lined with beige fabric. With a compelling product description. Not every ecommerce product is a physical one, yet it still takes the same wordsmith finesse to sell a service. Instead of listing the benefits of your product, let them know how it will help them specifically. As a humanitarian and educator, she actively supports women in tech and promotes diversity. They focus on being green, providing quality and practical pieces and is run by family and valued by family. What does it take to write product fashion descriptions that sell? Protect your content & site from AI penalties. The cold wont bother you anymore when you wear one of our jackets and sweaters. A strong description gives you the ability to allay any, Amazon is a powerful tool for sellers and entrepreneurs. Emphasizing your shape in all the right places, with our sleepwear, you dont have to sacrifice style for comfort to us, its the same thing. They want to be able to connect with the product, brand, and whats behind the promise. The super soft knit of this long-sleeve t-shirt dress makes it a comfortable choice for any day of the week. Please reach out to us here. This allows customers to imagine themselves improved by your clothing. Here is where you can describe your products and services . They spend money on inventory, building a website, fulfillment, and marketing to bring people to their website, only to show them products with cookie-cutter descriptions. Amidst all the complexities involved in running an Online Fashion Store, retailers tend to forget that at the end of the day its about selling. The fashion and clothing industry represents almost 20% of total online sales more during the COVID pandemic. 4. Rumba Watches has locations in New York and LA. And when you feel good you can do good for others around you. This description is all about anticipating problems. The reason why product descriptions are so often ignored and not always up to the mark on online stores is that: The good thing is that with increasing maturity of Social Media channels via Social Media Marketing Services, you no longer have to write spammy product descriptions to seduce Google. Weve compiled a list of 100 unique and creative names to help inspire, Starting an online food shop can be a exciting and rewarding endeavor, but coming up with the perfect name for your business can be a challenge. Well-written texts that inform, support, and convince, are crucial for an online store's success. A well-crafted t-shirt product description can be the difference, Have you ever experienced customers asking many questions about a product you are selling through your store? services, thousands of new eCommerce websites are popping every day, hence customers today are rather spoiled for choice. Remember, a great clothes description can be vital to your marketing strategy. They spend money on inventory, building a website, fulfillment, and marketing to bring people to their website, only to show them products with cookie-cutter descriptions. Thus, before making your product fashion description reader-friendly, you must structure the product description in a way that its easy to scan first. Shopify knows that a majority of their merchants are small business owners. Contact us! Everyone knows posture is essential to your image and this heel gives you the proper support to be seen. They beat you to the point and take away the shallowness with sarcasmalmost poking fun at themselves. Want to look sharp for an event? With a feminine scoop neckline and flattering high-low hemline, this dress is easy to wear. Each design and collection is composed of quality fabrics and distinguished cuts for pants, shirts and outerwear. Enter a short description of your business to help you get discovered more often and to introduce yourself to new customers. Use these descriptions to come up with your own compelling description that can increase conversion. We also offer matching sets for all of our pieces, so you can get the perfect look for your outfit! The flap is also reinforced with a large Dior logo in the center. Its been growing steadily for years and carries many different brands that feature styles for men, women, kids and babies. If you want your brand to be fun, you should use such a personality and a dash of humour to engage readers. They have adorable styles for men, women, and kids. These adjectives are secret codes that can seal the deal for you instantly. Orient is made up of watches that are inspired by Japan. This will help you marry your product copy with the new trends you discover. Its a way to show your personality. You can choose from a variety of sweetheart neckline dresses, sparkle dresses, wrap dresses, midi dresses, and evening dresses covered with sequins. Lee is a blogger living in Los Angeles. Its all about an emotional connection:[*]. This Linked Pack 28L will do:[*]. They offer different colors and sizes to fit your personal style. Selling something like a car, for example, requires a full understanding of your ideal customers psychographics. Key Takeaway: Starting a business is an extremely emotional roller coaster. What do you want to sound like? You can purchase super cute rain gear thats anything but frumpy for men and women. 1. Thus, its important that you maintain a consistent amount of text in all your product descriptions. We also use third-party cookies that help us analyze and understand how you use this website. Do it again. And two, because the Shopify team has their messaging and product description down to a science. Made from the highest-quality fabric, we believe that how you dress has a significant effect on how youre perceived we made this suit for the highest quality impact. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. Say it to play it used here by Google is a great example. They feature classical detailing in a range of colors, letting you bring a classic touch to summer trends. Mention the founder of your company. Living in Boston two individuals wanted to bring light to small designers and their fashion lines. With an emphasis on comfort, affordability, and accessibility, Dawn of the Modern Woman offers a diverse range of apparel, accessories, and beauty products. Start with your basics. Adjectives can be used to create colorful phrases of expression. Albion fit has some awesome values for their fitness and every day line. Brand should be communicated through typography and the visual language language of photos. How Fashion Retailers can Combat and Re-think Their Marketing Strategy in Covid-19, Digital Marketing Landscape & Reshaping a New Era for Retail Consumer, Interactive tool to understand fast-rising retail categories in Google Search, Write short, enticing and easy to understand product names, Use bullet points for technical specifications, Ensure lot of white space within the copy, Show a small 2 line description below the product name and the detailed description below the fold on the product page, Fabric type or finish if important [woven, print, stripes, plaids, velvet, jacquardetc], Chic (it means fashionable, stylish, but it sounds better because its a French word! The clothing business is growing, and demand has never been higher. The Dior Saddle Bag is an iconic handbag with a distinctive design. If one product is too lengthy and the other product in the same category has a smaller description, your customers may feel that its not explained well. The newest collections? It does not store any personal data. Jingna spends her time working in Tokyo and New York City. The key is knowing your customers wants and needs and how they might approach your brand. Bring your questions live to our team on a live QA Demo. Their shirts are made of high-quality cotton that is comfortable and breathable. Get some inspiration from our clothes description example. These cookies track visitors across websites and collect information to provide customized ads. This hammer features a vibration absorbing grip to improve user comfort and is a light 14oz for a fast swing and reduced fatigue.. Being able to describe your product in just a few words helps to reduce confusion among your buyers and increase sales to your business. You want to be one step ahead of your customer. With so many beautiful pieces to choose from, youre sure to find something that suits your style. Billy has something for everyone. Again, imagine they have walked into your physical store and youre selling them your product face-to-face. And while theres a lot that goes into the buying decision process, one of the biggest reasons why shoppers buy your product over others is how you choose to describe it. One, because its a killer product. This handbag is perfect for the fashionista who wants to be noticed. ), Fave (Informal, slang, short for favourite), Iconic (famous, memorable, representing a certain time and place), Timeless (something thats beautiful irrespective of age and current trends). Gain an unfair advantage over your competitors with our top-quality ecommerce services. Find comfort and style in our warm flannel pajamas, cozy cardigans, and pajama sets. Infashuated was founded in 2008. When you write a clothing page description to please everyone, you will end up pleasing no one. It can be perfectly paired with your favorite pair of flats because of its length. Highlighting these features is an effective marketing strategy for your business. Theyve spent years crafting and perfecting their well-known brand, and every single product description is an extension of that. By clicking Accept, you consent to the use of ALL the cookies. They are light and easy to wear. MAD Architects' company profile is a great example of simplicity and informativeness. These are perfect for work, an interview, or even a casual night out. Include Accurate Product Descriptions 3. 2. Product descriptions that tell and product descriptions that sell. But customers want an emotional connection. Dont worry. 2. Back To Top 1. Made from leather and designed with a rubber sole, these shoes are a must-have for any fashionista. Steps to Writing Your Clothing Business . Ever wonder why so many brands use humor on their websites, in their content, in their product descriptions, and in their advertisements? I particularly love the use of the line or out of the trunk of your car here, as that is highly emotional for lots of entrepreneurs. This cookie is set by GDPR Cookie Consent plugin. How would it feel to wear it? Today, Im going to show you ten superb examples of ecommerce websites with product descriptions that sell and how you can replicate their success over and over again. How reverse image search engine is revolutionizing fashion e-commerce, How Influencer Marketing Can Help Your Brand Get Ahead In The Fashion Retail Industry, 8 Ways Online Retailers Can Reduce Returns. Keep them unique (avoid duplicate meta descriptions) When you write meta descriptions for each page, don't be lazy about it. The clothes are made of 100% cotton and the line is available in sizes 0-6x. Fashionable and trendy Stackable or worn alone Variety of colors. We carry brands like Nike, Adidas, and more. Writing great product descriptions takes work. Describe the little features. Moon Choi is based out of New York City, and the designs of this line fit well within the city. Youll also find a variety of winter accessories, including scarves, gloves, hats, and more. Dont just say Its fun; let the product picture and words say that. Consider the tone of your voice when you describe your product vividly to your customers. Its a lot of work bringing new ideas to the market, but with the right level of thoughtfulness and consideration, you can stand out. Youre competing against similar products in your industry. Dono Mano is located in Florida and is for the modern day man and his day to day adventures. Check out her site for editorial work done in a high fashion manner, and read up on her charity work. Evening events are the prime time for clothing. Brian and Vincent Wu are the brothers who created this company back in 2002. Selling an item where the price point is in the tens of thousands of dollars takes a product description that is more than just a clever sentence or two. Imagine yourself standing in a physical store at a shopping mall, pitching your products to a customer who has just walked into the showroom. Her lines have been a part of fashion weeks in New York and Paris. Key Takeaway: Humor is a powerful tool to not only help people remember your product over your competitors product but also to make influencing their purchase decision easier. Great product descriptions. Now I recognize Subaru isn't going to have an "order now" button (it's not a traditional ecommerce site), but the first place buyers go when researching a car is online and so a great product description will make a lasting impression. Notice how this description begins to flesh out who the shirt is for while still anchoring to the product itself. An 'About Us' page is a spot for your founding story, a place to show off your business wins, and a sales page that answers the most pressing question new customers have about your business. In this example, Malicious Women Candle Co. perfectly captures the spirit of how shallow a candle gift can come across. And that's my lesson on Page descriptions. Pair it with your favorite jeans or leggings and youre ready to go! Privacy Policy. We have a wide variety of colors, sizes, and styles for you to choose from. Youll also find beauty tips, advice on the latest trends, and articles on the latest fashion news. They offer different colors and patterns to fit your personal style. From designer brands like Burberry and Michael Kors to the latest from Nike and adidas, Nordstrom is your destination for the best in womens fashion. Our dresses are designed to make you feel like the confident, stylish woman you were destined to be. Its more important for them than the specifications. The fashion industry is highly competitive. Their Facebook page is one of the most engaging fashion pages where you can find everything right from fashion tips, to trend alerts, new products and how-tos. They need something to improve their lives that they couldnt otherwise do or achieve without your product. People shop because theyre looking for solutions to their problems. Cant get enough of all the stylish women? They also offer waterproof bags that will never be damaged by rain, or spills again. Its up to you to get their imagination running wild with all the possibilities of what your product will look like and how it will make them feel. You can find items for men ranging from basic tees to outerwear. Personal Effects is a menswear line located in London. The designs are feminine and the colors are vibrant. Theyre not done there, however: If you still arent convinced that this car is perfect for families, they have more to tell (or should I say sell), complete with a photo of the products spaciousness to match. Or how about this Kennedy Barrel Chair:[*], Again, forget the generic product descriptions shoppers are used to seeing. With a passion for crafting clothing, you can find your new favorite clothing piece with many designs. And then say Its fun, let the product picture and words say that. Again, imagine they have walked into your physical store and youre selling them your product face-to-face. Outwriting Competitors with Powerful Content. 1 Everlane [Fashion & Accessories] 2 Patagonia [Outdoor Gear] 3 DeWalt [Hardware, Tools, & Accessories] 4 AppSumo [Online Courses] 5 Dollar Shave Club [Beauty & Grooming] 6 Subaru [Autos, a.k.a. In fact, your product description is arguably your best opportunity to provide the heart and soul of that in-store experience for online shoppers. This designer is known for its fashion that is fresh, modern, and perfect for everyday wear. They also offer a wide range of beauty products, from face masks to eye shadow palettes. Highlight the Features of Your Clothes 2. However, many small, A successful eCommerce business relies heavily on its product descriptions. Your description can be longer, but Google will cut it short (see below example). They come in various colors, helping you match your dressing style with your moods. Our collections range from the latest in fashion to the most classic styles.
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